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Crushing Classical

Crushing Classical podcast is an ongoing series of provocative interviews with musicians who are pioneering a new path in the classical music genre. I dig into musician's lives who have made an often risky move towards forging a unique path and creating a different kind of music career for themselves. This is particularly challenging in a field where the conventional approach is seeking employment in an orchestra. Join me and learn how others are redefining a thriving classical music career.
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Now displaying: 2019

Crushing Classical: Redefining A Thriving Music Career

Mar 8, 2019

What you'll hear:

  • What his first job in the record industry taught him
  • How the dark period after Tower Records closed led him to creating his own business
  • The biggest mistakes people make in PR
  • How much does it cost? Real talk about WHEN you need a PR firm
  • The importance of STORYTELLING and how you do it
  • The best time to hire a publicist

To find out more about Andrew, Unison Media, Crypt and Catacombs concert series and his Burger project:

https://www.unison.media/

https://www.deathofclassical.com/cryptsessions

http://www.brgrclub.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Feb 21, 2019
  • How a hobby can become a big part of what you do… and a potential career facet and income stream
  • How Sarah grew her Instagram following from a personal page with some posts about violin to a 13,000 following connected to her food blog
  • How her large following on Instagram led to *delicious* brand partnerships
  • A look outside the box on this podcast showed Sarah some other options for her food facet of her career she hasn’t thought of yet…
  • Talking through monetizing a hobby… the pros and cons
  • Getting started building your audience WHILE you’re still in school… the reasons you’ll be glad you did
  • Some great advice about Instagram…

 

Sarah's blog: http://thehungrymusician.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Feb 7, 2019

What you'll hear:

  • The benefits and challenges of being in a category on ONE
  • How to navigate a music education when you have more than one musical interest and focus
  • How to forge relationships for collaboration
  • The project he did which showed him a whole world with regards for what creating your own musical business can look like

To hear Jodie with WildUP Friday, 2/8 at 8:00

https://www.carolinaperformingarts.org/ros_perf_series/wild-up-2/ 

To learn more about Jodie:

http://jodielandau.com/ 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Jan 25, 2019

What you'll hear:

  • The UNIQUE programs Cory found that led him to finding his voice
  • The benefits of repeat performances - how doing something a lot transforms what you’re doing
  • The benefactor who changed Cory’s path - and led him to creating the business model he has today
  • How Cory found his true audience - the gut feeling and the actions he took to follow that knowingness
  • How the happenstance of not having a professor at grad school gave him a head-start on his future
  • The one thing musicians say that Cory strongly disagrees with

Find Cory at and his books and CDs at:

http://splatboombang.com/percussive-storytelling/ 

YouTube Channel:

https://www.youtube.com/channel/UCUeSTBu3HOtUDNkrmZjnbPw 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Jan 10, 2019

What you'll hear:

  • Coming of age with streaming - how Spotify influenced his entrepreneurial venture
  • The true mindset needed for *actual* entrepreneurship (hint: it’s likely not taught in any class)
  • The reactions from the publishing industry - this answer surprised me
  • How a digital music app can actually help the paper music publishing companies - something I hadn’t thought of
  • The most important part of partnership-based businesses - the key to creating long-term relationships
  • Dealing with rejection when raising money - Lorenzo gives the real talk about this - and the parallels to raising money for a nonprofit
  • ... And much more!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned on the show:

https://www.nkoda.com/

https://www.facebook.com/nkodamusic/ 

https://www.instagram.com/nkodamusic/?hl=en 

https://twitter.com/nkoda?lang=en 

https://www.modacity.co/ 

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