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Crushing Classical

Crushing Classical podcast is an ongoing series of provocative interviews with musicians who are pioneering a new path in the classical music genre. I dig into musician's lives who have made an often risky move towards forging a unique path and creating a different kind of music career for themselves. This is particularly challenging in a field where the conventional approach is seeking employment in an orchestra. Join me and learn how others are redefining a thriving classical music career.
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Now displaying: 2019

Crushing Classical: Redefining A Thriving Music Career

Jun 13, 2019

Thank you for joining me on the season finale episode of Crushing Classical! Stay tuned for Season 4, launching at the beginning of September.

What you'll hear:

  • The VALUE of building your audience online - the WHY from Lucas
  • How a karaoke night fast-tracked his career in the US
  • The importance of being in the right place at the right time… and being PREPARED for when you are
  • Some solid advice about school and student loan debt
  • How Lucas negotiated his tuition - and his point of view about school. This one is SUPER valuable!
  • And much more!

Follow Lucas on Instagram: @lucasmeachem

Lucas' blog: https://lucasmeachem.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

May 23, 2019

What you'll hear:

  • How learning how to tell better stories is crucial for musicians
  • In today’s world with so much going on - what draws people to concerts? We discuss
  • On being a freelancer: the mindset and strategy that keeps you fulfilled and energized
  • The fringe benefits of your jobs outside of the repertoire and playing experience; this one is valuable and often forgotten about
  • The deeper way to find and show your humanity as a musician - and how that can grow and cultivate your audience
  • The steps to creating a summer chamber music festival and education program - how she did it!
  • Feeding your money-making side with your creative side: why feeding yourself is so important for your life
  • And much more!

Carrie's website: https://www.cjanework.com/

Mentioned on the show: Carrie’s upcoming book launch: Black Tie Optional is available on Amazon: https://amzn.to/2HMsHwb

 

Her other books are also on Amazon: https://www.amazon.com/s?k=carrie+knowles&ref=nb_sb_noss_2

 

The play adaptation of her short story - the performance is in RALEIGH soon! Sunday, May 26th at Burning Coal Theater in Raleigh!

http://burningcoal.org/

Information about Six: https://www.womenstheatrefestival.com/six

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

May 9, 2019

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

  • Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
  • The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
  • The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
  • The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
  • Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
  • And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/ 

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

Apr 25, 2019

What you'll hear:

  • How Amy Beth grew hers/her daughter’s Instagram account to over 28,000 followers
  • How she self-created her own career as a soloist
  • How she navigated an extremely difficult time in her life that put her solo career on hold - and how she jump-started it again
  • How being TRUE to YOURSELF, while sometimes scary - WORKS in creating a career you love
  • Some great ideas for creating MORE than a just a teaching studio
  • The BIG career move she just made, the process and the advice she has for musicians who think they might want to make a change

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A HUGE thanks to Gaby Castro of Fourplay Clarinet and composer of the NEW Crushing Classical theme music! Check her out at @fourplayclarinet on Facebook and Instagram!

Apr 12, 2019

What you'll hear:

  • The realization that Kate had about her career that caused her to immediately begin pursuing a solo concert career
  • The actual steps she did to start
  • The game-changer that people don’t realize makes this career path much more palatable
  • Management: the pros and cons
  • Keeping it all organized… her solid and do-able method
  • The key to managing yourself and your organization
  • Great tip for traveling for cellists!

Check out Kate’s website for where she’s performing, and my favorite post of hers on her blog:

https://katekayaian.com/

https://talesfromthelane.com/2018/11/12/5-steps-to-turning-a-funk-into-your-next-breakthrough/

Kate’s planner:

https://inkandvolt.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS MUSIC!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A big thank you to GABY CASTRO for our new THEME MUSIC! Check out Gaby at her clarinet quartet Fourplay Clarinet at @fourplayclarinet on Facebook and Instagram

Mar 28, 2019

What you'll hear:

  • Choosing a college to support YOU, who you are and putting your unique self and needs first in that choice
  • How doing a different major led Ingrid back to music
  • The importance of independence in creating your own career
  • How she found a full-ride to music - something to consider!
  • The benefits of *not* going to a big name conservatory
  • How Ingrid realized she *could* make singing a part of her career
  • Designing your own major - yes, this is a thing
  • Why worrying on “focusing on one thing” in school may not be the best advice all the time
  • The MAIN THING to look at when you’re seeking out a music school

A HUGE THANK YOU to GABY CASTRO of FOURPLAY CLARINET for composing my new theme music! Thank you! Check out Gaby and her ensemble @fourplayclarinet on IG, FB and YouTube and subscribe to their channel!!!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

 

Mentioned in the episode:

Follow Ingrid on Instagram: @violingrid

Azusa Pacific: https://www.apu.edu/

University North Texas String Institute: https://ssi.music.unt.edu/

Axiom Camp: https://www.axiomquartet.com/camp

https://www.afatexas.org/summer/

Mar 8, 2019

What you'll hear:

  • What his first job in the record industry taught him
  • How the dark period after Tower Records closed led him to creating his own business
  • The biggest mistakes people make in PR
  • How much does it cost? Real talk about WHEN you need a PR firm
  • The importance of STORYTELLING and how you do it
  • The best time to hire a publicist

To find out more about Andrew, Unison Media, Crypt and Catacombs concert series and his Burger project:

https://www.unison.media/

https://www.deathofclassical.com/cryptsessions

http://www.brgrclub.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Feb 21, 2019
  • How a hobby can become a big part of what you do… and a potential career facet and income stream
  • How Sarah grew her Instagram following from a personal page with some posts about violin to a 13,000 following connected to her food blog
  • How her large following on Instagram led to *delicious* brand partnerships
  • A look outside the box on this podcast showed Sarah some other options for her food facet of her career she hasn’t thought of yet…
  • Talking through monetizing a hobby… the pros and cons
  • Getting started building your audience WHILE you’re still in school… the reasons you’ll be glad you did
  • Some great advice about Instagram…

 

Sarah's blog: http://thehungrymusician.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Feb 7, 2019

What you'll hear:

  • The benefits and challenges of being in a category on ONE
  • How to navigate a music education when you have more than one musical interest and focus
  • How to forge relationships for collaboration
  • The project he did which showed him a whole world with regards for what creating your own musical business can look like

To hear Jodie with WildUP Friday, 2/8 at 8:00

https://www.carolinaperformingarts.org/ros_perf_series/wild-up-2/ 

To learn more about Jodie:

http://jodielandau.com/ 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Jan 25, 2019

What you'll hear:

  • The UNIQUE programs Cory found that led him to finding his voice
  • The benefits of repeat performances - how doing something a lot transforms what you’re doing
  • The benefactor who changed Cory’s path - and led him to creating the business model he has today
  • How Cory found his true audience - the gut feeling and the actions he took to follow that knowingness
  • How the happenstance of not having a professor at grad school gave him a head-start on his future
  • The one thing musicians say that Cory strongly disagrees with

Find Cory at and his books and CDs at:

http://splatboombang.com/percussive-storytelling/ 

YouTube Channel:

https://www.youtube.com/channel/UCUeSTBu3HOtUDNkrmZjnbPw 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Jan 10, 2019

What you'll hear:

  • Coming of age with streaming - how Spotify influenced his entrepreneurial venture
  • The true mindset needed for *actual* entrepreneurship (hint: it’s likely not taught in any class)
  • The reactions from the publishing industry - this answer surprised me
  • How a digital music app can actually help the paper music publishing companies - something I hadn’t thought of
  • The most important part of partnership-based businesses - the key to creating long-term relationships
  • Dealing with rejection when raising money - Lorenzo gives the real talk about this - and the parallels to raising money for a nonprofit
  • ... And much more!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned on the show:

https://www.nkoda.com/

https://www.facebook.com/nkodamusic/ 

https://www.instagram.com/nkodamusic/?hl=en 

https://twitter.com/nkoda?lang=en 

https://www.modacity.co/ 

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