Info

Crushing Classical

Crushing Classical podcast is an ongoing series of provocative interviews with musicians who are pioneering a new path in the classical music genre. I dig into musician's lives who have made an often risky move towards forging a unique path and creating a different kind of music career for themselves. This is particularly challenging in a field where the conventional approach is seeking employment in an orchestra. Join me and learn how others are redefining a thriving classical music career.
RSS Feed
Crushing Classical
2019
October
September
June
May
April
March
February
January


2018
December
November
October
September
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: Page 1

Crushing Classical: Redefining A Thriving Music Career

May 9, 2019

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

  • Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
  • The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
  • The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
  • The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
  • Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
  • And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/ 

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

0 Comments
Adding comments is not available at this time.