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Crushing Classical

Crushing Classical is a series of interviews with classical musicians who are forging unique paths with their talent, creating their own artistic fulfillment and financial comfort, and finding ways to thrive. I celebrate these brave people who are taking routes outside of traditional orchestral or academic employment! As always, I invite you to listen for your own sparks and breadcrumbs, and use these interviews to find the possibilities that exist in your own life.
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The Happiest Musician: Creating A Career You Love With All The Things You Love Doing

May 9, 2019

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

  • Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
  • The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
  • The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
  • The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
  • Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
  • And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/ 

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

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