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Crushing Classical

Crushing Classical podcast is an ongoing series of provocative interviews with musicians who are pioneering a new path in the classical music genre. I dig into musician's lives who have made an often risky move towards forging a unique path and creating a different kind of music career for themselves. This is particularly challenging in a field where the conventional approach is seeking employment in an orchestra. Join me and learn how others are redefining a thriving classical music career.
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Now displaying: Category: general

Crushing Classical: Redefining A Thriving Music Career

Mar 26, 2021

What you'll hear:

  • How it really IS possible to get that dream job even without an educational resume filled with fancy conservatories (or even a major in music!)
  • How tapping into the network you've built through your career can really come in handy when creating new offers
  • We chat about the online space and the value being online brings to students... and how it's going to transform music education for good.
  • You'll hear about a really awesome opportunity for violinists this summer... great for all levels and even professionals who want to play for world-class soloists in a masterclass setting.

Find out more about Richard and Dovid's new program, The Violin Virtuosos HERE

Inspired by what you're hearing on this podcast from teachers creating unique businesses online like Richard? I've got a gift for you --- check out my free report:

Get More Students: Attract top quality students that are a JOY to work with and pay you top dollar

Download it HERE

Are you thinking about streamlining payments for your lesson studio? For a limited time, when make the switch to Fons and stick with it after the 2-week trial, you'll get $100!

You can check it out and sign up for the free trial here:

https://fons.com/join/@tracygfriedlander

Use that link now to sign up and you'll get $100 when you stick with Fons after the trial!

 

Mar 26, 2021

On today's HOT SEAT you'll hear from Lynn Kuo, violinist and educator creating an incredible business online.

It all started for Lynn at the start of the pandemic when she suddenly realized she needed to double down on her teaching while her performing job as Assistant Concertmaster in the National Ballet of Canada was on hiatus.

Now she's crushing it online on Instagram and YouTube, gathering thousands of new followers and creating online programs for violinists that combine her unique skills and mindset from her career as a violinist and as a karate expert!

We talk about:

- How to navigate social media without overwhelm

- The idea of creating in a space where it seems there are a lot of people doing the same thing... and why that's not important!

- Her process of becoming more visible and how she worked through the hesitancy of talking about violin on social media

And so much more!

Move your teaching biz to FONS - get a 14 day FREE trial PLUS $100! (Limited time only) USE THIS LINK to move your payment and scheduling over to fons.com and you'll receive 14 days to give it a try. If you stick with it and decide to stay on the platform, we'll both get $100. How's that for a good deal?

Use THIS LINK to give it a try:

https://fons.com/join/@tracygfriedlander

Check out my FREE REPORT:

Get More Students: Attract top quality students that are a JOY to work with and pay you top dollar

Mar 11, 2021

On the show today you'll hear the inspiring story of Sharon Ruchman, a composer who really got things going and created more in her 60s than most people have in a lifetime.

Not only did she really get going in her later years, the really unique part of her story is about a family member whose story kept popping up for her until she decided to investigate. His name was Rudy, an up-and-coming violin soloist in his day whose life was tragically cut short, Sharon dug deeper and out if it came a newfound source of creative inspiration, as well as a memoire in his memory.

To find out more about Sharon Ruchman, her music and to purchase The Gift Of Rudy: https://www.sharonruchman.com/

Do you want to make more money in your teaching business? I have news for you... online teaching is here to stay, and there are tons of ways to make more money in less time, attract your ideal student and create a music studio you love.

Want to know how?

Download my FREE report, Get More Students - Attract Top Quality Students That Are a Joy To Work With and Pay You Top Dollar - you can download it HERE

Check out FONS - a scheduling and payment platform that streamlines the admin side of your business and makes payments and scheduling a breeze. Check it out here for a FULL 45-day trial exclusively at Crushing Classical HERE

Feb 26, 2021

What you’ll hear

  • How to think like an entrepreneur and still be community-centered
  • The way to use networking and connections to build the career and business you want
  • The illusive ingredient of self-awareness - how to get it and how to use it to create a life you want
  • A unique way to add personality to recording projects (I’m surprised no one does this already!)
  • And so much more!

Join FONS and get an EXTRA 30 days free trial on top of the already 14-day free trial... a full 44 days to try it out with this link:

https://fons.com/join/@tracygfriedlander

Get my NEW free report... Get More Students: Attract top quality students that are a JOY to work with and pay you top dollar

 

Feb 11, 2021

This episode is going to KNOCK your socks off. This is REAL TALK about pricing and getting paid. Super valuable advice for every working musician, seriously a must-hear. Brian delivers massive value… I can’t wait for you to hear it!

  • The #1 thing you should make sure happens when it comes to getting paid, whether it’s a gig or students
  • How to simultaneously raise your prices AND make it a no-brainer for the one who’s paying for the lessons
  • A strategy for offering different packages (whether it’s lessons or a performing gig) to get you the most money possible
  • Powerful advice if you play wedding gigs or gigs like it - you have to hear this!
  • And SO much more

And right now I have a FREE REPORT to help you build in more value (and thus more income!) into your teaching business. Download the report HERE

Want to try Fons? Fons.com is a powerful tool to help you streamline your teaching. With automatic payments and scheduling integrated into one platform, Fons transforms your teaching studio into a polished business. Try FREE for a whole 45 days on me here:

https://fons.com/join/@tracygfriedlander

 

Jan 28, 2021

Combining trumpet with... electronics? This is exactly what today's guest is doing in her career, crushing it as a recording artist, performer, course creator and teacher. What you'll hear from Sarah Belle Reid on today's episode:

- How saying YES and doing things out of your comfort zone can change the trajectory of your career

- How she went from technology newbie to mastering a whole new language

- The journey from orchestral excerpts to being a creator with her instrument

- An identity evolution: how she adjusted to the perceived expectations of the classical music community and her own peers as well as her own beliefs about what was ok to do as a "real" trumpet player - this one is HUGE

- And so much more!

You're going to LOVE this conversation with a musician who's redefining what being a musician means for herself. So powerful!

***

Do you have a lesson studio? Now that most people are teaching online and teaching has become a bigger part of most musicians' lives and businesses, it's time to consider how you can make it easier. Fons is a platform that streamlines scheduling and payments all in one place. No more awkward conversations chasing payments - there's a better way! Try FONS for free for an additional 30 days on top of the free trial by clicking HERE

Jan 7, 2021

What you'll hear:

  • The choice you have: what you can do about waiting for things to go “back to normal” as an artist
  • The difference between being an “interpreter” and a “content creator” in music
  • The definition of Cultural Capital - how that works financially and through your impact on the world
  • What if you’re not *yet* a creator? We discuss this important question
  • How saying YES before your ready pays off
  • The blocks most musicians have from their training and how these musicians have worked through them

Want to finally organize and streamline your lesson studio in one place - payments, scheduling, everything! Give FONS a try! Fons is a platform which streamlines automatic payments, scheduling and communication with your students all in one place.

Try for FREE for a BONUS 30-days... get a full 6 weeks free trial by using my link: https://fons.com/join/@tracygfriedlander

To learn more about Neil and Margarett's group Echo Collective, check them out on social media, their website and on Spotify and at Bandcamp:

https://www.echocollective.be/

https://www.instagram.com/echocollectivemusic/

https://www.facebook.com/echocollectivemusic 

https://open.spotify.com/artist/0vA5v6tBmGdzhupEeUDK9S?si=ma07l0EzSo-HKcDZ5ogmbA  

Bandcamp: https://echo-collective.bandcamp.com/ 

Dec 3, 2020

What you'll hear:

- How doing something outside your comfort zone can drastically change your future in a short amount of time - Fabiana's journey to entrepreneurship.

- The *true* meaning of entrepreneurship - this one surprised me!

- What to do if you're offered your dream job when you're a business owner... how to make that decision and how Fabiana handled it.

- The incredible opportunity at the University of North TX - this one you HAVE to hear if you're looking for a school or know someone who is.

- and so much more!

Find out more about Fabiana and find out about her concert at:

http://www.fabianaclaure.com/

Join her FB group HERE

Social Media: IG, YouTube and Twitter @fabianaclaure and on FB @fabianaclaurepianist

Nov 2, 2020

Eric Branner is a guitarist, teacher and the founder of FONS, an incredible payment and scheduling app for service-based entrepreneurs like you.

On the show today we talked about his app and how using it can drastically make your music teaching business more efficient, organized and less stressful.

We also talked about...  

  • How to navigate raising your rates - especially right now
  • Reaching 6-figures as a music teacher - by doing what you love and supporting your community. Is that actually possible? Eric knows so - you'll hear what he has to say about it
  • A new point of view when thinking about your own pricing
  • How to think about your business by putting yourself in the shoes of the people who pay you… this one blew my mind!
  • How Eric’s app removes the stressful part of having a teaching studio
  • And much more!

You can try Fons for an extra month FREE (on TOP of the usual 15 days!) by going to HERE and using the coupon code crushingclassical when you enter your payment information.

Oct 1, 2020

What you'll hear: 

- Creating a digital concert series - what that looks like and how his orchestra is making it a complete experience

- Robert's take on being an assistant conductor... and how it can be a special position in it's own right, not just a stepping-stone

- What it was like to conduct the Cleveland Orchestra in a duck costume (yes you read that right!)

- How to build a following around something YOU created and what that can do for your future opportunities

Find out more about Robert's activities HERE

Subscribe to Robert's YouTube Channel and share his childrens' music videos with the kids in your life: https://www.youtube.com/user/RobertFranzConductor

Online Empire Blueprint starts OCTOBER 14th! Don't miss this round of the program... this is the last round of my group program in 2020. Start 2021 off right by building your audience and creating new powerful income streams.

https://www.crushingclassical.com/onlineempireblueprint

Book your discovery call HERE

Sep 22, 2020

Welcome to my *NEW* series, The HOT SEAT, where I talk with musicians I'm working with in *real* time about audience building and creating businesses in the world TODAY!

On today's episode I have Claire Galloway Weber, soprano, diction expert and program creator.

We talked about:

  • Claire’s opinions on creating your OWN career in the opera world
  • AGE LIMITS and the problems with them - and how they limit young singers
  • About the WRITING PROCESS in creating valuable content 
  • And so much more

Click HERE to find out more about Claire’s upcoming FREE training on September 25-26

Click HERE to find out about her upcoming program for singers launching in October

ALSO - Don’t miss my upcoming FREE training THIS WEDNESDAY September 23rd at Noon ET - Sign up HERE for access to the training!

Sep 18, 2020

What you'll hear:

- The best approach when inviting someone to collaborate and how to communicate when you do it

- Creative ideas for performance during this weird time

- How to think of branding and what you offer as a musician

- Why and how you should *ASK* for what you want from your audience

And so much more!

To hear more about Greg and to check out his latest album, go to https://gregoryharrington.com/

To purchase Greg's album, click HERE: https://music.apple.com/us/album/glass-hour/1526467111

Follow Greg on IG and FB @harringtonviolin

***

Online Empire Blueprint launches October 14th!

Click HERE to learn more about Online Empire Blueprint!

To book a call and find out more, click HERE 

Sign up for my FREE training, The POWER of Interviews for Audience Growth - September 23rd... CLICK HERE to sign up!

 

Sep 3, 2020

What you'll hear:

- How Joe manages social media with a busy symphony schedule

- How growing an audience on Instagram changed his life

- The story of his first audition failure... this one was a surprise!

- Joe's POV on losses (powerful!)

- The key to loving your career... this one is HUGE

- The biggest problem in music education and what Joe is doing about it

- And so much more!

To find out MORE about Project 440 College Fair, click HERE

To follow Joe on Instagram, click HERE

To read more about what's happening in the Philadelphia Orchestra this season, click HERE

Are you READY to start growing your own audience, evolving your career and creating new income streams? Online Empire Blueprint, my signature 10-week program, helps you get up and running, growing your audience and building your business. If you're interested, CLICK HERE to book a 30-minute discovery call!

TUNE IN for a NEW podcast series on Crushing Classical... the Crushing Classical HOT SEAT series. On this series, see my clients coached in real time, and hear about the businesses they're currently creating as they grow and evolve their careers. Join me LIVE on Facebook on Thursdays starting 9/10 at 1:00 pm CT or SUBSCRIBE to this podcast for the most recent episode. 

Jun 23, 2020

What you'll hear:

- Learn about the concept of enrollment and how it helps you make your project a reality without making you feel like you're asking everyone for a favor

- How personal development transformed Caleigh's career - and how she uses what she has learned through years of her own work on herself with her coaching with clients

- How she continues to make her dream projects reality

- And so much more!

Sign up for Caleigh's upcoming webinar, Release Your Passion June 25, 26 and 27th at 3:00 pm PT/12:00 noonET Click HERE to sign up!

May 25, 2020

Join me for this 3-part interview series discussing the power of an audience in your music career.

First up: Jennet Ingle, orchestral and solo oboist and founder of The Invincible Oboist, a 10-week online program geared toward becoming a stronger, more confident oboist and reed maker. Jennet and I talk about how she built her audience and the launch of her new program, which is possible *because* of having an audience of people who know, like and trust her.

Are you interested in growing an engaged following and expanding your career online? Join my FREE 5-Day Challenge, From Onstage to Online Empire - June 1st - 5th! Sign up HERE

May 15, 2020

What you'll hear:

 - What makes an online performance good? We discuss

- How his activism plays a role in his career - and why you shouldn't be afraid to speak your mind

- How allowing *who you are* into your work actually causes you to connect with your audience on a deeper level

- Charisma... what it is, actually. This was amazing.

... and so much more!

We are going to go LIVE on my FACEBOOK page together on Friday 5/22 at 11:00 am EDT to answer your questions and discuss this conversation... join us at https://www.facebook.com/crushingclassical/

Don't miss James' ZOOM RECITAL, Saturday 5/16 at 6 pm EDT!

Get tickets here: https://secure.givelively.org/event/dunamis-boston/soj-time-to-be-free?fbclid=IwAR167qVRvbZDaDlqT2eoS01jbhKLw2z6k5LLj_FVw8yVekvx6gwP5wojhCA

Follow James Dargan on Facebook: https://www.facebook.com/blassikal/

Are you thinking of creating NEW income streams NOW - especially at THIS time? The doors are opening to my 10-week intensive: Audience Building Basics. For more information on how to join, email me at crushingclassical@gmail.com

Sign up for my email and get Keys to Audience Building and 90+ social media ideas for classical musicians

 

Apr 27, 2020

CEO and co-founder of Nu Deco Ensemble is back to share the latest about this cutting-edge 21st century orchestra.

You’ll hear:

  • How they are staying connected with their audience during the current situation with the lockdown
  • Their unique model - a totally cutting-edge way of operating ticketing, raising money and building a strong community at the same time
  • How they’re redefining what a YOUTH ORCHESTRA experience can look like - you need to hear this if you’re an educator
  • What’s new for their upcoming season… and how they continue to keep their heads up during this time
  • The one thing you need to come back to when creating your own thing… this is KEY!
  • And MUCH MORE!

To find out more about Nu Deco Ensemble, check them out at https://www.nu-deco.org/

Check them out Facebook and Instagram @nudecoensemble

* CC theme music by Gaby Castro of @musiciansprime *

Thinking about growing YOUR audience right now to create new income streams? Check out information about my group programs at http://www.crushingclassical.com/group-programs.html

 

Mar 31, 2020

Cellist/Singer-songwriter/Teaching Artist and my good friend SHANA TUCKER comes on the podcast to talk about her career, from youth orchestra to being a music major, to discovering a NEW way of doing things as an artist with her cello that matches who she is and what she really wants to do. She shares her journey from college to a creating a career as an independent performer and teaching artist.

To hear Shana’s music, go to http://www.shanatucker.com/ or stream her music on Spotify. Follow Shana on Instagram and Facebook @shanatucker

To hear Poisonous Frogs song - click HERE

To see Shana's new video - A Musician's First Time Live Streaming Empowerment Checklist, click HERE

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

Feb 20, 2020

Babatunde and I sit down to talk about creating a really unique career in the opera world, the story of how a casually posted video on Facebook went viral in a matter of days (and what he did next) and what the opera world thinks of him combining hip hop beats with opera.

Follow Babatunde on social media:

Facebook

Instagram @babatunde_hiphopera

YouTube 

Join Babatunde's mailing list here

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

Jan 30, 2020

What you'll hear:

  • The place of opera in today’s world - where does it fit in?
  • The treatment of women in traditional opera: how Jennifer feels about this and how she directs to deal with this
  • The artistry that is possible in directing and how you can alter the story - she’s got one coming up for opera’s most popular piece
  • How she makes opera more modern with the use of technology
  • The LENGTH of opera… what do we do with that in our world today? We explore.
  • And MORE!

To learn more about Jennifer Williams, visit: https://www.jenniferwilliamsdirector.com/

Follow on FB @jenniferwilliamsdirector and IG @jwdirector

SIGN UP for the Crushing Classical mailing list for exclusive audience building tips and podcast updates! I'll only send podcast and Crushing Classical news, never spam, and I would NEVER share your email.

Sign up now and receive the free PDF download, Three Ways Becoming Visible Can Revolutionize Your Music Career:

https://mailchi.mp/809d9dfaa1e3/crushingclassical

Do you want to work on your audience building? Book a free call with me here:

https://calendly.com/tracyfriedlander/30min 

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

Jan 3, 2020

What you'll hear:

  • The concept of “failing UP” - what that means
  • “Don’t quit your day job” - WHAT? Chris’ advice on how to make your dream of getting an orchestra job come true as a musician
  • The best advice about managing your day for your work - and what Chris suggests you consider when managing a freelance career AND preparing for an audition
  • The concept of a Practice Buddy - and how to find a good one - and some tangible ideas you can do right now in your practice
  • And much more!

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

For more about Chris and Honesty Pill, check him out @honestypill on Facebook and Instagram, and on his website at https://honestypill.com/

JUST for CC listeners, you'll receive 30% off by using the discount code CRUSHINGSTRATEGY30 for Chris' primer course on organization, productivity and mindset, The Strategy Session: ($217 down to $147) Find the course at https://honestypill.com/

 
 
Dec 20, 2019

What you'll hear:

  • The benefit of being an *early adopter*
  • Audience research… how Nathan adjusted to suit what he discovered while growing his audience
  • What it looks like to be CHOOSY in your career - the fear most people feel and how it really works
  • The power of getting a coach for your business - something that’s *really* different from having a private teacher for your instrument
  • Zeroing on the exact student you’d like to teach - and how that impacts your business
  • The power of the group camaraderie and support when you join (or create) an online coaching program
  • How to deal with “competition” when you start doing work online
  • And so much more!

For more information about Nathan and his course, The Virtuoso Mastercourse, go to https://www.natesviolin.com/

Mentioned in the show: Jennifer Rosenfeld, coach for musicians: https://www.facebook.com/jenniferrosenfeldmusic/

SIGN UP for the Crushing Classical mailing list for exclusive audience building tips and podcast updates!

Sign up now and receive the free PDF download, Three Ways Becoming Visible Can Revolutionize Your Music Career:

https://mailchi.mp/809d9dfaa1e3/crushingclassical

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

Dec 6, 2019

What you'll hear:

  • Getting an internship… the gutsy way Joe did it
  • The embarrassing thing Joe and I both admit… but it’s a smart move after college!
  • Getting started as a commercial composer - what that looks like
  • The value of getting a “real” job after undergrad
  • The self-employment conundrum… how do you get clients? Joe shares his secret (hint: it’s connected to visibility!)
  • Self employment and your personality type - what works, what doesn’t
  • The most important part of your website - this is KEY info for composers and all musicians

To follow Joe and find out more about his work, check him out on Instagram at @thechickensound, Facebook at The Chicken, LLC and Joe's website: https://www.thechicken.net/

SIGN UP for the Crushing Classical mailing list for exclusive audience building tips and podcast updates! I'll only send podcast and Crushing Classical news, never spam, and I would NEVER share your email.

Sign up now and receive the free PDF download, Three Ways Becoming Visible Can Revolutionize Your Music Career:

https://mailchi.mp/809d9dfaa1e3/crushingclassical

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

Nov 21, 2019

What you'll hear:

  • The incredible, daring project of taking a 9’ Steinway OUTSIDE to play concerts in nature… THE logistics around THAT!
  • Sharing your new ideas with friends and colleagues… the advice you need to hear
  • How to make your vision for what you’re creating super CLEAR
  • Why Hunter loves grants - and his advice on doing better at applying for them… this one is SO important!
  • One way to tell if your project is a good idea… I love this!
  • The experience of hearing *feedback* from your audience about what you’re doing - the impact it had on Hunter… this one is so powerful, you don’t want to miss this!

Learn more about In A Landscape and subscribe to their mailing list here: https://www.inalandscape.org/

Follow Hunter and the happenings of In A Landscape on social media:

https://www.facebook.com/hunternoackpiano/ 

https://www.instagram.com/inalandscape/

Do you want to find out if The Visibility Workshop is right for you?

Click here to book a call!

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

 

Nov 14, 2019

Thank you for joining me on my first SOLO podcast episode, a follow up to the free training, Find Your Boss Self - where I explore the reasons why people are resisting becoming visible and growing their audience.

What you'll hear:

  • Does audience building have to take up all of your time? My philosophy on this
  • What about what your colleagues think? I share the reason you feel this pressure, what they see and how to remedy your feeling self-conscious around your new project and visibility in front of colleagues who see you a certain way
  • What do you *really* get from growing an audience - this one is the best part
  • Income streams - yes, you have the power to create a new income stream in your life, and audience building is where it starts. I share my views on what this looks like now and what is possible

Book a call with me to find out if The Visibility Workshop is right for you!

Join my Facebook Group, Classical Cats HERE.

Email me at crushingclassical@gmail.com with questions!

CC theme music by Gaby Castro: follow her @musiciansprime on Instagram

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