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Crushing Classical

Crushing Classical is a series of interviews with classical musicians who are forging unique paths with their talent, creating their own artistic fulfillment and financial comfort, and finding ways to thrive. I celebrate these brave people who are taking routes outside of traditional orchestral or academic employment! As always, I invite you to listen for your own sparks and breadcrumbs, and use these interviews to find the possibilities that exist in your own life.
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Now displaying: Page 1

The Happiest Musician: Creating A Career You Love With All The Things You Love Doing

Oct 4, 2018

What you'll hear:

  • “Branding” and “Marketing” and what that all MEANS ANYWAY
  • Why branding matters even to the Joe Schmoe Average Classical Musician.
  • Hear a *real life* example of a musician and the platform they built using social media
  • What building your online presence *actually* is - it’s pretty old school actually…
  • The unfortunate truth about orchestras’ budgets where social media marketing is concerned…
  • Groundbreaking ideas for marketing for arts organizations - and what it would take to implement
  • The big piece of advice on your own approach to social media that you have to hear → hint *you can’t get this answer on google*

 

Follow Jonathan on Instagram @jonathaneifert and Facebook: https://www.facebook.com/JonathanEifertPublicRelations/ 

Other mentions in the show:

Pianist Stephen Hough:

https://www.facebook.com/houghhough/

Tenor Michael Fabiano: Instagram: @michaelfabiano

https://adaptistration.com/ - musician blog mentioned in the show: Drew McManus

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH
Use the link above to get 10% off your order!
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