What you'll hear:

• How learning how to tell better stories is crucial for musicians
• In today’s world with so much going on - what draws people to concerts? We discuss
• On being a freelancer: the mindset and strategy that keeps you fulfilled and energized
• The fringe benefits of your jobs outside of the repertoire and playing experience; this one is valuable and often forgotten about
• The deeper way to find and show your humanity as a musician - and how that can grow and cultivate your audience
• The steps to creating a summer chamber music festival and education program - how she did it!
• Feeding your money-making side with your creative side: why feeding yourself is so important for your life
• And much more!

Carrie's website: https://www.cjanework.com/

Mentioned on the show: Carrie’s upcoming book launch: Black Tie Optional is available on Amazon: https://amzn.to/2HMsHwb

Her other books are also on Amazon: https://www.amazon.com/s?k=carrie+knowles&ref=nb_sb_noss_2

The play adaptation of her short story - the performance is in RALEIGH soon! Sunday, May 26th at Burning Coal Theater in Raleigh!

http://burningcoal.org/

Information about Six: https://www.womenstheatrefestival.com/six

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

• Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
• The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
• The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
• The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
• Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
• And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/ 

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!