What you'll hear:
- The #1 reason why people buy from you (for anyone who has ever considered selling a course, program, retreat, etc.)
- The difference between marketing and selling a “hard topic” vs. a “soft topic” and why it matters
- Why all the people who sell vague terminology like “success” are totally missing the mark
- Why waiting until your thing is “perfect” before launching is a mistake...and what to have your eye on instead
- The #1 thing your program or course must deliver on (it’s not what you think)