Jonathan Eifert: From Piano Performance To Public Relations: Musician Marketing For The 21st Century And Why It Matters

What you'll hear:

• “Branding” and “Marketing” and what that all MEANS ANYWAY
• Why branding matters even to the Joe Schmoe Average Classical Musician.
• Hear a *real life* example of a musician and the platform they built using social media
• What building your online presence *actually* is - it’s pretty old school actually…
• The unfortunate truth about orchestras’ budgets where social media marketing is concerned…
• Groundbreaking ideas for marketing for arts organizations - and what it would take to implement
• The big piece of advice on your own approach to social media that you have to hear → hint *you can’t get this answer on google*

 

Follow Jonathan on Instagram @jonathaneifert and Facebook: https://www.facebook.com/JonathanEifertPublicRelations/ 

Other mentions in the show:

Pianist Stephen Hough:

https://www.facebook.com/houghhough/

Tenor Michael Fabiano: Instagram: @michaelfabiano

https://adaptistration.com/ - musician blog mentioned in the show: Drew McManus

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