What you'll hear:

• How learning how to tell better stories is crucial for musicians
• In today’s world with so much going on - what draws people to concerts? We discuss
• On being a freelancer: the mindset and strategy that keeps you fulfilled and energized
• The fringe benefits of your jobs outside of the repertoire and playing experience; this one is valuable and often forgotten about
• The deeper way to find and show your humanity as a musician - and how that can grow and cultivate your audience
• The steps to creating a summer chamber music festival and education program - how she did it!
• Feeding your money-making side with your creative side: why feeding yourself is so important for your life
• And much more!

Carrie's website: https://www.cjanework.com/

Mentioned on the show: Carrie’s upcoming book launch: Black Tie Optional is available on Amazon: https://amzn.to/2HMsHwb

Her other books are also on Amazon: https://www.amazon.com/s?k=carrie+knowles&ref=nb_sb_noss_2

The play adaptation of her short story - the performance is in RALEIGH soon! Sunday, May 26th at Burning Coal Theater in Raleigh!

http://burningcoal.org/

Information about Six: https://www.womenstheatrefestival.com/six

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

• Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
• The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
• The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
• The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
• Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
• And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/ 

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

What you'll hear:

• How Amy Beth grew hers/her daughter’s Instagram account to over 28,000 followers
• How she self-created her own career as a soloist
• How she navigated an extremely difficult time in her life that put her solo career on hold - and how she jump-started it again
• How being TRUE to YOURSELF, while sometimes scary - WORKS in creating a career you love
• Some great ideas for creating MORE than a just a teaching studio
• The BIG career move she just made, the process and the advice she has for musicians who think they might want to make a change

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS! 

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A HUGE thanks to Gaby Castro of Fourplay Clarinet and composer of the NEW Crushing Classical theme music! Check her out at @fourplayclarinet on Facebook and Instagram!

What you'll hear:

• The realization that Kate had about her career that caused her to immediately begin pursuing a solo concert career
• The actual steps she did to start
• The game-changer that people don’t realize makes this career path much more palatable
• Management: the pros and cons
• Keeping it all organized… her solid and do-able method
• The key to managing yourself and your organization
• Great tip for traveling for cellists!

Check out Kate’s website for where she’s performing, and my favorite post of hers on her blog:

https://katekayaian.com/

https://talesfromthelane.com/2018/11/12/5-steps-to-turning-a-funk-into-your-next-breakthrough/

Kate’s planner:

https://inkandvolt.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS MUSIC!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A big thank you to GABY CASTRO for our new THEME MUSIC! Check out Gaby at her clarinet quartet Fourplay Clarinet at @fourplayclarinet on Facebook and Instagram

What you'll hear:

• Choosing a college to support YOU, who you are and putting your unique self and needs first in that choice
• How doing a different major led Ingrid back to music
• The importance of independence in creating your own career
• How she found a full-ride to music - something to consider!
• The benefits of *not* going to a big name conservatory
• How Ingrid realized she *could* make singing a part of her career
• Designing your own major - yes, this is a thing
• Why worrying on “focusing on one thing” in school may not be the best advice all the time
• The MAIN THING to look at when you’re seeking out a music school

A HUGE THANK YOU to GABY CASTRO of FOURPLAY CLARINET for composing my new theme music! Thank you! Check out Gaby and her ensemble @fourplayclarinet on IG, FB and YouTube and subscribe to their channel!!!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned in the episode:

Follow Ingrid on Instagram: @violingrid

Azusa Pacific: https://www.apu.edu/

University North Texas String Institute: https://ssi.music.unt.edu/

Axiom Camp: https://www.axiomquartet.com/camp

https://www.afatexas.org/summer/

What you'll hear:

• What his first job in the record industry taught him
• How the dark period after Tower Records closed led him to creating his own business
• The biggest mistakes people make in PR
• How much does it cost? Real talk about WHEN you need a PR firm
• The importance of STORYTELLING and how you do it
• The best time to hire a publicist

To find out more about Andrew, Unison Media, Crypt and Catacombs concert series and his Burger project:

https://www.unison.media/

https://www.deathofclassical.com/cryptsessions

http://www.brgrclub.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

• How a hobby can become a big part of what you do… and a potential career facet and income stream
• How Sarah grew her Instagram following from a personal page with some posts about violin to a 13,000 following connected to her food blog
• How her large following on Instagram led to *delicious* brand partnerships
• A look outside the box on this podcast showed Sarah some other options for her food facet of her career she hasn’t thought of yet…
• Talking through monetizing a hobby… the pros and cons
• Getting started building your audience WHILE you’re still in school… the reasons you’ll be glad you did
• Some great advice about Instagram…

Sarah's blog: http://thehungrymusician.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

What you'll hear:

• The benefits and challenges of being in a category on ONE
• How to navigate a music education when you have more than one musical interest and focus
• How to forge relationships for collaboration
• The project he did which showed him a whole world with regards for what creating your own musical business can look like

To hear Jodie with WildUP Friday, 2/8 at 8:00

https://www.carolinaperformingarts.org/ros_perf_series/wild-up-2/ 

To learn more about Jodie:

http://jodielandau.com/ 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

What you'll hear:

• The UNIQUE programs Cory found that led him to finding his voice
• The benefits of repeat performances - how doing something a lot transforms what you’re doing
• The benefactor who changed Cory’s path - and led him to creating the business model he has today
• How Cory found his true audience - the gut feeling and the actions he took to follow that knowingness
• How the happenstance of not having a professor at grad school gave him a head-start on his future
• The one thing musicians say that Cory strongly disagrees with

Find Cory at and his books and CDs at:

http://splatboombang.com/percussive-storytelling/ 

YouTube Channel:

https://www.youtube.com/channel/UCUeSTBu3HOtUDNkrmZjnbPw 

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

What you'll hear:

• Coming of age with streaming - how Spotify influenced his entrepreneurial venture
• The true mindset needed for *actual* entrepreneurship (hint: it’s likely not taught in any class)
• The reactions from the publishing industry - this answer surprised me
• How a digital music app can actually help the paper music publishing companies - something I hadn’t thought of
• The most important part of partnership-based businesses - the key to creating long-term relationships
• Dealing with rejection when raising money - Lorenzo gives the real talk about this - and the parallels to raising money for a nonprofit
• ... And much more!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than  https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned on the show:

https://www.nkoda.com/

https://www.facebook.com/nkodamusic/ 

https://www.instagram.com/nkodamusic/?hl=en 

https://twitter.com/nkoda?lang=en 

https://www.modacity.co/